Don’t Make These 7 Mistakes Starting in the ATM Business!

  1. Overestimate cash flow

There are many sources online which tell you that you can make $500 per month or more from each ATM. Most of the time, these estimates are too high. Do your homework and count on $250-$300 of income on the higher side. $150-$200 on the low side is a safe bet. Make some calls, talk to merchants and be conservative with your income estimates in the ATM Business.  If you are looking to start an ATM Business, our experts at NationalLink can guide you in the right direction.

  1. Purchase used equipment

Buying used ATM equipment can sound appealing but right now you need to be cautious of what you buy. With EMV requirements live today you should invest in new equipment when starting an ATM business. Pay for new equipment and you get a 2-year warranty on parts and set your business up for success. If you buy old equipment, you could run into many repairs and potentially lose locations due to out of service machines.

  1. Underestimating capital requirements

You will need cash to load the machines on a rotating basis. You should count on at least $2000 per week per terminal. If you plan on deploying 10 terminals you will need at least $20k of working capital to service the machines if not more.

  1. Overlook EMV

Do some research on EMV and make sure you know what makes/models can be upgraded and what the costs to upgrade are. This will save you headaches down the road when EMV is implemented.  Most machines sold new as of 2018 are EMV upgraded.

  1. Not setting up a bank relationship first

With operation Chokepoint and other issues in play, you should contact your bank or locally recommended banks and make sure they can support the needs of your ATM business. Some banks will not support the ATM business at this time so make sure yours does.

  1. Set your margins too low

Be careful when negotiating your surcharge fees and your commissions to your merchants. Don’t give away too much of your margin.

  1. Not having signed contracts

If you plan to sell your locations or defend your ATM location, you should make every effort to get signed agreements with all of your merchants.