ATM Deployers: Double Your Earnings with Merchant Services

Yes, independent ATM deployers (IADs) can earn additional money by taking advantage of existing relationships with retailers they already do business with to offer merchant services – making it easy to get started without disrupting your current ATM operations. When an IAD partners with NationalLink, there is no need to handle setup and support, a simple referral and you’ll start earning additional monthly income.

Why Should ATM Deployers Offer Merchant Services?

With the popularity of debit cards, and convenient payment methods like CashApp and Venmo, cash usage – while steady – has declined over the years. With the US being a mature market for ATMs, being able to earn additional passive income offering merchant services is a smart business move.

How Can ATM Deployers Offer Merchant Services?

ATM deployers are uniquely positioned to offer merchant services because they already have established relationships with business owners. IADs visit these locations regularly, understand customer flow at the locations they have ATMs, and have built trust over time. Merchant services is a natural conversation extension as IADs are already discussing payment solutions through their ATM placement.

The key advantage IADs have over traditional merchant services salespeople is relationship depth. IADs are not a stranger making a cold call – they are a trusted partner who already helps the merchants serve customers. These existing relationships dramatically improve conversion rates and make the sales process smoother for everyone involved.

How Does Merchant Services Help ATM Deployers Make More Money?

Most IADs only capture surcharge revenue from their ATM placements – typically earning $1-2 per transaction. Merchant services opens up a much larger revenue stream allowing IADs to earn a percentage of every card transaction processed by that business. While ATM transactions might generate a few hundred dollars a month per location, merchant services can generate ten times more.

Consider the math: a small restaurant processing $20,000 monthly in card transactions could generate $200-400 in monthly merchant services revenue for an IAD, compared to perhaps $50-100 from ATM surcharges. The merchant services revenue is also more predictable and grows with the business, creating a stable foundation for passive income.

With 30 years of experience in both ATMs and merchant services, NationalLink understands how these revenue streams complement each other. These proven systems help IADs maximize both income sources – without conflicts or complications.

As An ATM Deployer, How Do I Start Offering Merchant Services?

Starting is simpler than most IADs expect because NationalLink provides the infrastructure and support:

• IADs introduces the service to their retail customers
• NationalLink will close the sale, and handles all setup and onboarding
• IAD earns a share of the merchant’s processing revenue
• NationalLink manages all ongoing support

Best of all IADs don’t need merchant services expertise or additional licensing. NationalLink supplies sales materials and closes the leads – handling the technical details while ATM deployers focus on relationship management. Plus, with 24/7 bilingual support, NationalLink’s program ensures retailers get help whenever they need it – protecting the IAD’s reputation and relationships.

The process typically starts with identifying which of current ATM locations might benefit most from upgraded payment processing. Businesses with high card volume, outdated terminals, or complaints about current processing are ideal candidates for initial conversations.

What Kind of Support Does NationalLink Provide?

NationalLink offers comprehensive support that removes the typical barriers IADs face when expanding their services. Their merchant services program include full payment solutions like card processing, mobile payments, and next-day funding – everything businesses need in today’s market.

The support structure includes proven onboarding systems that ensure smooth transitions for merchants switching from their current processor. This is crucial because switching from one merchant services provider to another can be disruptive if not handled properly. NationalLink’s experience prevents problems that could damage an IAD’s relationship with ATM customers.

Consider a typical success story: An IAD with 40 ATMs started offering card processing to a few of their existing merchants. Within two months, they were earning over $1,000 per month in added revenue. The key was starting small with merchants who they had already built trust with, then expanding based on those success stories.

Technical support runs 24/7 with bilingual capabilities, ensuring merchants can get help in their preferred language at any hour. This level of support is especially important for restaurants, convenience stores, and other businesses that operate extended hours.

To Offer Merchants Services, Do IADs Need to Change their Current Setup?

Your existing ATM route and operations remain exactly the same. Merchant services is a margin enhancer, not a new business model that requires restructuring what already works. The IAD continues to focus on servicing their ATM placements, and maintaining current merchant relationships.

Adding merchant services is a natural outgrowth of ATMs. Instead of only offering cash access, IADs can now address a retailer’s complete payment processing needs. This creates more value for merchants while generating additional revenue streams for IADs.

Many IADs worry about conflicts between ATM placement and merchant services, but these two services actually complement each other. Businesses that process more card transactions often see increased ATM usage, and vice versa. NationalLink’s dual expertise ensures both services work together optimally.

Why Do IADs Partner with Nationallink to Offer Payment Processing?

IADs benefit from NationalLink’s exceptional service delivery because it makes them look good to their retail customers while generating ongoing revenue. With 30-years of experience there is no guess work. IADs can feel confident knowing NationalLink understands how merchant services compliments ATMs, which reflects positively on an IADs business judgment and strengthens relationships between the retailer and their ATM vendor.

NationalLink’s comprehensive approach also means fewer issues for the IAD to handle. Their full payment solutions and next-day funding capabilities address merchant needs that couldn’t be solved with ATM services alone. When merchants see faster funding and better processing rates, they credit the IAD for making the introduction.

The strong service reputation protects valuable merchant relationships while creating new revenue streams. Happy merchants are more likely to recommend the IAD to other businesses, expanding potential ATM placements – as well as additional merchant services opportunities. NationalLink’s reliability ensures the merchants refer become long-term success stories rather than service complaints.

What’s the Next Step for Interested IADs?

Starting doesn’t require major commitments or changes to existing ATM operations. In fact, the opportunity is within the ATM route. Strong relationships with retailers with ATM placements represent untapped revenue potential that merchant services can be used to expand further. Rather than leaving money on the table by only offering ATMs, IADs can now create multiple revenue streams from the same business relationship.

And offering merchant services doesn’t have to disrupt ATM operations because NationalLink provides the infrastructure, support, and expertise while IADs simply leverage their existing merchant relationships and market knowledge.

Talk to a NationalLink representative about adding merchant services today. They will evaluate current locations, identify the best opportunities, and create a customized plan that maximizes revenue potential without disrupting existing ATM operations.