Approaching a business owner to place your ATM can feel intimidating—especially if you’re new to the ATM industry. But the truth is: most businesses benefit from having an ATM on-site, and many business owners are happy to partner once they understand the value.
Whether you run a small ATM route, operate under another person’s business, or you’re just starting your ATM business side hustle, this guide will show you exactly how to approach a business owner, pitch your ATM placement, and secure profitable partnerships.
Why Should a Business Owner Host Your ATM?
Before approaching anyone, it helps to understand (and communicate!) the value. Businesses love ATMs because they:
- Increase foot traffic
- Keep customers onsite longer
- Reduce card-processing fees
- Encourage cash spending
- Generate passive revenue via surcharge splits
When you lead with these benefits, your pitch becomes easier and far more effective.
How Do You Choose the Right Businesses for ATM Placement?
Not every location performs the same. Look for cash-heavy, high-traffic, or convenience-focused businesses, such as:
- Convenience stores
- Liquor stores
- Barbershops
- Nightclubs
- Local markets
- Smoke shops
- Laundromats
- Cannabis dispensaries
- Gas stations
- Restaurants without card minimums
- Casinos
These locations already have customers who expect quick access to cash.
How Do You Approach a Business Owner for an ATM Partnership?
Approaching a business owner in person is the most effective method. Keep your pitch simple, confident, and value-driven.
Step 1: Walk in During Their Slow Hours
Avoid lunch rushes and weekends. Late mornings or mid-afternoons are best.
Step 2: Introduce Yourself and Your ATM Service
A simple opener works:
“Hi, my name is ___ and I operate ATMs in the area. I wanted to see if you’re open to adding an ATM here. It brings customers in, increases cash spending, and I handle 100% of the work.”
Step 3: Highlight Their Benefits First
Business owners care about how this helps them, not how it helps you.
Focus on:
- More foot traffic
- More revenue
- No work required
- Customer convenience
- Added security
What Should You Say When Pitching ATM Placement? (Sample Script)
Here is a proven pitch ATM deployers use:
“I install and manage ATMs for local businesses. There’s no cost to you, and I handle the machine, cash loading, maintenance, and service. You simply gain more customers, reduce card fees, and earn a monthly commission.
Would you be open to placing an ATM here if it requires no effort on your end?”
Short. Clear. High-impact.
What Questions Should You Expect from Business Owners?
Business owners often ask:
“Who fills the ATM with cash?”
You do. You handle all cash loading and machine management.
“Does this cost me anything?”
No. Your ATM is 100% free to the business.
“What if it breaks?”
You handle all service and support.
“How much will I earn?”
Explain your surcharge split (typical range is $0.50–$1.00 per transaction, depending on location performance).
How Do You Negotiate an ATM Partnership Without Losing Profit?
Keep your agreements simple:
- Free ATM installation
- You handle all ownership and maintenance
- They receive a fair but sustainable commission
- You guarantee uptime and service
Avoid offering the business too much upfront. Most owners care more about convenience than large payouts.
How Do You Follow Up If They Don’t Decide Immediately?
Always leave behind:
- A one-page flyer
- Your business card
- A simple list of benefits
- A projected monthly earning range
Then follow up in 48–72 hours with:
“Just checking in to see if you had any questions about the ATM opportunity. I’d love to help you add a new revenue stream with zero cost.”
Persistence often secures the placement.
What Should You Bring When Approaching a Business Owner?
To look professional and trustworthy, bring:
- Business cards
- A simple one-page pitch sheet
- Your business license (optional but helpful)
- A short agreement template
- ATM performance data (if available)
Preparedness builds confidence for you and the business owner.
How Do You Close the Deal and Secure the Location?
Once the owner says yes:
- Review your placement agreement
- Schedule installation
- Determine the ATM placement spot
- Confirm access to power & internet
- Install and activate your ATM
- Start tracking transactions
The faster you install, the lower the chance another ATM operator will approach them first.
How Can You Build Long-Term Partnerships With Locations?
After installation:
- Visit monthly to check performance
- Keep uptime high
- Communicate clearly
- Pay commissions on time
- Suggest promotions (e.g., “Use ATM for cash discount pricing”)
Happy location owners often lead to referrals and more profitable placements.
Start Growing Your ATM Route With Smart, Confident Approaches
Approaching a business owner doesn’t have to be intimidating. When you:
- Focus on value
- Use the right script
- Target the right locations
- Follow up consistently
…you’ll secure more partnerships and grow your ATM route faster.
If you need reliable ATM machines, processing, cash loading, or placement support, NationalLink is here to help. Contact us today for a consultation.
